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MERCEDES-BENZ INTRODUCES ARMANI-INSPIRED CLK MODEL The world¹s most stylish tastemakers know where to find the best. Is it any wonder that the world¹s most stylish designers have found each other? Giorgio Armani and Mercedes-Benz have partnered to create the ultimate expression of design and lifestyle: the Mercedes-Benz CLK Giorgio Armani Design Car. The collaboration began with Mercedes-Benz's sponsorship of the successful five-city world tour of the Solomon R. Guggenheim exhibition, Giorgio Armani: A Retrospective. The tour began at Berlin's Neue Nationalgalerie in May 2003. After its London showing, it will open its doors in the Diocletian Baths in Rome on May 6. Subsequently, the exhibition will move on to museums in other cities around the world. Giorgio Armani, president and chief executive officer of the Armani Group, says, "We found a common language very quickly indeed. It was very interesting to see that my vision of design was translated so precisely in the CLK Design Car by Mercedes-Benz. I think the result speaks for itself." Armani's vision was to invoke the sense of handcraftsmanship associated with vintage cars, creating an elegant and modern yet timeless feel that reflects the spirit of both brands. The result is an intriguing combination of cuoio leather and high-technology material used in current-day sportswear; exciting contrasts of matte and high-sheen surfaces; and harmoniously matched color shades with jet-black accents. Only one special edition CLK Giorgio Armani Design Car exists in the United States (three in the entire world) so be sure to get your exclusive glimpse during Mercedes-Benz Fashion Week at Smashbox Studios.
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The partnership between Mercedes-Benz, Smashbox Studios and American Express represents the ideal alliance between companies that share the vision of supporting both emerging and established fashion designers in the Los Angeles community. American Express' role as a partner will enable the retail establishments of Los Angeles to explore ways to celebrate the shows and events during Mercedes-Benz Fashion Week at Smashbox Studios and they hope to build on this success in the coming years - bringing growth in commerce and benefits to both fashion and the City of Los Angeles.
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Bluefish Concierge: the Ultimate Concierge for the Ultimate Experience
Bluefish Concierge is not a gopher service, an old boys' network or a snobby bunch of party-crashing showoffs. Please don't call them to pick up your dry cleaning; that is simply not what they do. Instead, they offer the highest level of personalized travel, transportation and entertainment-related services to corporate executives, celebrities, professional athletes and other discerning individuals interested in living life to its fullest. www.thebluefish.com
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It might be the only fashion must-have that looks good on everyone and never goes out of style. And this year, it's a lot easier to get a grip on it. Evian, the pure, natural spring water from the French Alps, unveils a new one-liter bottle whose sleek lines and bold curves fit the hand more comfortably. See this new "Renaissance" bottle at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Because Evian has a neutral pH of 7.2 and a unique blend of naturally occurring minerals including calcium, magnesium, phosphorus and potassium, people in the know are increasingly relying upon it to maintain their health, beauty and vitality, as well as quench their thirst. As we all learn that water is the secret to dewy skin, shiny hair and a brighter disposition, millions are turning to Evian to nurture their bodies and spirits with the only natural source of youth available today. As more people recognize Evian as the natural source of youth, everyone's going to want to hold on to it. And now they can.
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Redken: Hair Is Fashion!
Redken is the official hair sponsor of Mercedes-Benz Fashion Week at Smashbox Studios. With designers like Richard Tyler, Vera Wang, Proenza Schouler, Louis Verdad, Cynthia Rowley and Ashley Paige on the Redken résumé, it's apparent that the company¹s stylists are a major part of fashion weeks on both coasts. This week Redken will host an on-site salon, where Kaz Amor, owner of Visions Atelier on Melrose, and George Alderete, another fashionista favorite, will be pampering the elite with salon services and complimentary products. Dress up your own look for the week by scheduling an appointment at Visions Atelier (323-651-4545), visiting www.redken.com or calling 800-REDKEN8 to locate a salon in your area.
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Cotton Comes to L.A.
Cotton Incorporated, the industry organization long recognized as a leader in an ever-changing marketplace, descends on Mercedes-Benz Fashion Week at Smashbox Studios as a sponsor for the first time. The company¹s ongoing marketing, research and developmental programs support U.S. upland cotton, a fiber that is integral to the relaxed L.A. fashion sensibility. The Fashion Marketing division of the company offers unparalleled fashion services that are presented at no cost to manufacturers, mills, designers and retailers. The team consists of experts in the women's, juniors', men's, young men's, children's and home markets, as well as a lifestyle specialist, providing vital information on what¹s new and what¹s next in trend forecasting. Extensive international research is continually conducted to find the most forward-thinking concepts in color, fabrics, prints and apparel silhouettes. In addition, THE COTTONWORKS® Fabric Library, with locations in Los Angeles and New York City, is an unrivaled worldwide fabric resource consisting of 125 categories with more than 20,000 fabric samples. Color, fabric, silhouette, trend and sourcing information is available by contacting Cotton Incorporated at 212-413-8300.
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| It might be the only fashion must-have that looks good on everyone and never goes out of style. And this year, it's a lot easier to get a grip on it. Evian, the pure, natural spring water from the French Alps, unveils a new one-liter bottle whose sleek lines and bold curves fit the hand more comfortably. See this new "Renaissance" bottle at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. Because Evian has a neutral pH of 7.2 and a unique blend of naturally occurring minerals including calcium, magnesium, phosphorus and potassium, people in the know are increasingly relying upon it to maintain their health, beauty and vitality, as well as quench their thirst. As we all learn that water is the secret to dewy skin, shiny hair and a brighter disposition, millions are turning to Evian to nurture their bodies and spirits with the only natural source of youth available today. As more people recognize Evian as the natural source of youth, everyone's going to want to hold on to it. And now they can. |
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SILHOUETTE TEMPTS SPRING
Experience the exotic combination of sizzling tropical colors tempered by cool frosted designs with the newest sunwear collection from eyewear leader Silhouette. These new looks take you from the warm, sandy beaches of the Caribbean to the cool peaks of the Swiss Alps. Marking its 40th anniversary as the world leader in cutting-edge eyewear design, style and technology, Silhouette spins its famed Titan Minimal Art and Minimal X collections with a sumptuous new palette that includes the bold hues of papaya, lychee, kiwi and aqua. The lightweight, patented materials of TMA and Minimal X are blended with contoured lens shapes and delicious colors for a sleek new look. Marking the collection is a stunning new frosted lens edge treatment developed by the award-winning designer Gerhard Fuchs. Winner of the famed eyewear prize the Prix Silmo d'Or, these captivating frosted sunglasses offer both fashion and function with their highly innovative design and superior sun protection.
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Asia de Cuba at Mondrian, the official restaurant of Mercedes-Benz Fashion Week at Smashbox Studios, recently introduced a new dinner menu, coinciding with the addition of executive chef Christian Plotczyk. For five years Asia de Cuba has pushed the culinary envelope by providing an unparalleled adventure complete with innovative Asian-Latin cuisine and chic Philippe Starck design. With its terra-cotta potlined patio and white-on-white interior palette, Asia de Cuba at Mondrian embodies the quintessential California lifestyle by day. But by night, the celebrated restaurant is transformed into a sensuous soiree showcasing cross-cultural cuisine illuminated by views of the city. The quiet drama of the minimalist ambiance juxtaposes well with complex ingredient combinations. While the lunch menu offers individualized portions, dishes on the dinner menu are served to be shared "family style." And share you will, as portions are generous.
For the past year Asia de Cuba has featured a four-course wine-paired tasting menu in addition to its regular menu every Sunday and Monday night. The ongoing tasting-menu series marries hand-selected wines and varietals from notable vineyards in Spain, France, Italy and the California coastline. Asia de Cuba is located in the Mondrian at 8440 Sunset Boulevard in West Hollywood. Reservations, as well as private party and off-site catering information, can be obtained by calling 323-848-6000.
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GET COMPLETE fashion COVERAGE in ZINK MAGAZINE
2004 is, and will continue to be, a great year for ZINK, having made pivotal alliances with the Sundance Film Festival and the Mercedes-Benz Fashion Week at Smashbox Studios Fall/Winter 2004 shows, just to name a couple. ZINK is also happy to announce that in just a few short weeks, it will be celebrating its two-year anniversary. To help commemorate the event, ZINK is proud to present the first-ever exclusive backstage feature of the incomparable Cirque du Soleil, which also happens to be celebrating its 20th anniversary. As with all of ZINK¹s collaborations, expect great things. On the cover of the April issue is Alina Pascau, who has recently appeared in several campaigns, including Victoria¹s Secret. Inside, business mogul Donald Trump, Kill Bill Vol. 2 star Michael Madsen and Grammy-winner Mary J. Blige let down their guards and reveal their playful sides in candid interviews you won¹t see anywhere else. On the music front, legendary DJ Rodney Bingenheimer is surprisingly humble despite being the first to discover bands like Coldplay, Nirvana, Blondie and the Sex Pistols. Philippe Starck builds his very own universe, Baroness Sheri de Borchgrave ponders whether size really matters, and fashion guru Leon Hall dishes about the most hair-raising red carpet appearances. Be sure to check back in upcoming issues for ZINK¹s recap of what really went on during Mercedes-Benz Fashion Week at Smashbox Studios.
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California is recognized worldwide for its design innovation and style, and Los Angeles in particular is known as the premier place to discover new designers and emerging trends. California Apparel News is the source for California fashion, reporting each week on the industry's fashion, business and trends for over 60 years. Los Angeles fashion week has grown in recent years from a handful of runway shows to a full week of fashion shows and events; California Apparel News provides the most comprehensive coverage of the week¹s activities. In addition to the weekly newspaper, California Apparel News publishes WaterWear, covering the swimwear market, and Jr., covering the juniors market, and their directories; the industry¹s definitive trade show calendar for everything apparel-related; plus special sections on technology, textiles, finance, education, finding and trimmings, tags and labels, fusings and bondings and more.
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