| Mercedes-Benz |
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| Lycra ® |
For the third consecutive year, the
LYCRA® brand is proud to be a part of
Mercedes-Benz Fashion Week Miami
Swim, where the brand will celebrate
the continued success of its latest
revolution in swim: Xtra Life LYCRA®
fabric. Adopted by top designers
and recognized as added value
by consumers, Xtra Life LYCRA® has
changed the way women feel about
themselves in swimwear. This season,
the brand will use the Miami event
to speak directly to the consumer by
putting fabulous fitting swimwear into
the hands of real women.
A well-known fashion expert from reality television will join the LYCRA® brand in creating a twoday interactive fashion experience focused on fit, which consumer research has identified as the most important consideration of women purchasing new swimsuits. The revolutionary Xtra Life LYCRA® fabric addresses this issue, offering unsurpassed fit and shape retention that resists bagging and sagging. On July 10th LYCRA® will take this message to the consumer, combing Miami Beach and targeting women in need of a swim makeover for a better fitting suit. “Xtra Life LYCRA® Fits the Beach” will be a guerilla style fit clinic – bringing real solutions to real women and showcasing the 2007 collections from key swim brands such as Becca, Betsey Johnson, Red Carter and Shan, all of whom use the Xtra Life LYCRA® fabric to give their swimsuits a superb fit. The LYCRA® brand also will stage the event’s only group showing on July 11th at 9pm. This “Runway Reality” fashion show will feature 2008 swimwear collections from top designers using Xtra Life LYCRA® fabric in their designs. And, for the first time ever, the show will feature real women, as makeover winners from the previous day’s fit event will join the models strutting their stuff on the catwalk. To learn more about Xtra Life LYCRA® and the 2008 retail plans, please contact Ninabeth Sowell at ninabeth.g.sowell@invista.com or visit www.lycra.com. |
| Miami |
How about a summer vacation that’s
luxurious, enchanting and affordable? From chic boutiques to tropical resorts, from charming romantic hideaways to comfortable family getaways, Greater Miami and the Beaches is the ideal destination. Miami’s Summer Festival Season offers far more than a day at the beach. Hot deals and cool events abound from April to September, satisfying every mood and budget. Hotels, resorts, attractions and restaurants offer great deals that visitors can enjoy whether they are planning a family vacation, honeymoon, or just a quick getaway. During Summer Festival Season, savvy travelers can enjoy great rates at stylish properties along with an array of hip happenings, including film and music festivals and crowd-pleasing parties and special events. The city’s lush botanical gardens, animal-themed attractions and unique architecture are all big attention-getters. Another main attraction is Miami’s beaches – which regularly make the A-list with their soft sand, cool breezes and temperatures averaging 76F. When it comes to cuisine, Miami dishes up exotic ingredients and taste-tempting selections. You can dine alfresco or indoors, go casual or extravagant, savor International or Caribbean, New World or Floribbean. An epicure’s paradise awaits you in Miami. Shoppers will swoon at Miami’s everyday great deals and designer creations. With its elegant outdoor malls and hip neighborhood shopping districts, Miami is a city made for shopping. And Miami’s nightlife scene is as hot as our sunsets. Sultry nights, seductive rhythms, hot Latin tempos and sophisticated vibes guarantee a great time. Whether it’s a get-away-from-it-all nature retreat one day and a non-stop whirling party the next – there’s something for everyone when the destination is Miami. Where else would you rather be? For more information on Summer Festival Season, visit www.FestivalSeason.com. For a FREE vacation guide, visit www.MiamiandBeaches.com or call toll-free at (888) 76-MIAMI (US/Canada only) or call (305) 447-7777. |
| DHL |
DHL. Always in Fashion. In case you haven’t heard, yellow and red are the hottest colors of the season. When it comes to Fashion Week, nobody does customer service like DHL. Like making sure designers’ collections easily clear customs. Or providing extra shipping support for suppliers. Or even offering more pickups so stylists can get what they need to the big shows. At DHL, we believe that Fashion Week is the perfect venue for showcasing our capabilities. Which is why we have created a number of solutions to support the needs of the fashion and retail industries. And we understand deadlines and getting it to market on time. So, whether its threads, samples or retail distribution, DHL is a great match. To find out more, come by our cabana and see why customer service is back in shipping. DHL. Proud to be the Official Express Delivery and Logistics Provider. yourdhl.com/fashion |
| Smashbox Cosmetics |
What makes you blush.
O-Glow Microcirculating Cheek Color with Goji Berry-C Complex ™ visit the smashbox cosmetics cabaña to experience O-GLOW and the smashbox cosmetics sunset blvd. summer 2007 collection. |
| The Raleigh |
The Raleigh, a classic oceanfront
hotel in the heart of Miami Beach, is
proud to be the Official Hotel of the
Mercedes-Benz Fashion Week Miami
Swim. Sister hotel to Hollywood’s
famed Chateau Marmont and
The Mercer in New York, this
iconic property has undergone
an extensive yet thoughtful
renovation by hotelier André Balazs.
A consummate mix of style and
understatement, of elegance and
comfort, of glamour and warmth,
The Raleigh is a jewel amid one of
the world’s most energizing cities.
Designed by renowned Art Deco
architect Lawrence Murray Dixon,
the hotel opened in 1940 with one
of the largest private gardens on the
beach and a curvaceous swimming
pool with cascading waterfall, widely
heralded as “the most beautiful in
Florida” (Life Magazine).
The Raleigh features 105 elegantly appointed guest rooms and suites and a 3 bedroom 6000 sq. ft. duplex penthouse with a spectacular oceanfront terrace. The hotel’s unique corner location affords the majority of guest rooms ocean views, each of which offering luxury features including complimentary wireless internet access, Egyptian cotton sheets, spa and massage services and 24-hour room service. |
| Havaianas |
Havaianas poolside or on the red carpet Celebrities, designers and fashionistas wear them with anything and everything, and now so can you! From Brazil, super-soft Havaianas are available in a rainbow of colors and beautiful prints. With their great price and selection, you can fill your closet and be comfy all summer long. Rumor has it that a guarded, top-secret rubber recipe makes them more comfortable than any other flip flop in the world. Havaianas is pleased to be an official sponsor of Mercedes-Benz Fashion Week Miami Swim 2008! We look forward to previewing for you the newest designs from our Spring 2008 collection. Visit our cabana for the chance to win fashionable and fun prizes! www.HavaianasUS.com |
| AT & T |
AT&T Fashion – Your All Access Pass
to Mercedes-Benz Fashion Week
Miami Swim
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| Nivea |
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| Continental Airlines |
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| Sunsilk |
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| Peroni |
Peroni Nastro
Azzurro. Since the early sixties, style has been synonymous with Italian culture. Those who’ve managed to maintain a pulse on the world’s ever-changing fashion scene have witnessed the rise of some of the biggest names in the design community. These respectable, designer brands have helped define a country now famous for its fashion sensibility. And it’s beer – Peroni Nastro Azzurro. Crafted in 1963, during the height of Italy’s great fashion movement, Peroni Nastro Azzurro has come to embody the very essence of Italian style – La Dolce Vita. Its delicate aroma and sparkling taste are both, at once, fruity hoppy and malty in a balance that defines Italian elegance. Its flavor is crisp, clean and balanced, with a finish that is to be appreciated – subtly strong, yet quick and finite. Peroni Nastro Azzurro is Italy’s No. 1 premium beer. |
| Ocean Drive |
Ocean Drive magazine,
South Florida’s bible and
award-winning publication
celebrating its 14th year, is
the premiere magazine for
the region capturing
glamour, fashion and the
social scene in an upscale
publication from Ocean
Drive Media Group that
combines South Beach chic
with true international style.
Our one-year old Atlanta
PEACH magazine, a sister
publication to Ocean
Drive, looks for the best of
Atlanta’s rich cultural
tapestry with premier
coverage of glamorous
fashion, beauty, interior
design, art, music, and real
estate. PEACH magazine is
produced in the trademark
high-end style of Ocean
Drive Media Group’s many
publishing properties and
with a host of renowned
editorial contributors, it’s
the ultimate book for the
elegant lifestyle. Coming
soon to Chicago is the
premier luxury lifestyle
magazine, Michigan Ave.
OCEAN DRIVE MEDIA GROUP oceandrive.com |
| Apparel News |
California Apparel News Waterwear
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| Swim Journal |
The Swim Journal is the nation’s
leading business-to-business trade
magazine dedicated entirely to the
swimwear, resort wear and beach
accessory industries. Each issue
focuses on how to make retailers’ jobs
easier with a mix of feature stories,
news and information designed to
help business owners improve their
companies and their bottom lines.
Staying pertinent is important to us, it is why each issue discusses trends in fashion and design, examines different ways to market products and explores important business issues that can help lead to success. Our circulation includes qualified retailers of boutiques, resort shops, specialty stores, sporting goods stores and the category buyers at major department stores. For more than 15 years, The Swim Journal has been the industry’s premier publication, making it an ideal marketing vehicle for manufacturers to promote their new lines, styles and products. Each issue is as much a showcase of current collections as it is a vital source of information. The Swim Journal is not just swimwear. We also provide a unique, distinctive focus on resort wear and beach accessories, all of which serve as a perfect complement to swimwear. There is no better way to reach retailers from coast to coast and expose them to the swimwear that people will want to wear than by ensuring your products are in The Swim Journal. |
| Ultra Hd |
FULL FRONTAL FASHION, the bestknown,
most authoritative television
program in the fashion world, returns to
Miami to offer comprehensive, insider
coverage of Mercedes-Benz Fashion
Week Miami Swim 2008. Our host Cindy
Taylor provides up-close footage from
the catwalks to the action backstage,
and James Aguiar explores the fashion
scene in Miami – taking viewers on a
journey of what makes this steamy city
so hot.
A must-see program for fashionistas, FULL FRONTAL FASHION is produced in stunning high definition by ULTRA HD, called “TV’s chicest channel” by Fashion Week Daily. ULTRA HD is one of the VOOM HD Networks--an innovative collection of 15 high-definition channels covering lifestyle, art, travel and culture, movies, sport, news and more, available nationally on the DISH satellite system. ULTRA HD presents a 24/7, commercialfree slate of high fashion and lifestyle programming, in superb quality 1080i HD and 5.1 Dolby Digital Surround Sound, offering an unparalleled way to experience the textures, colors and vivid details of the world of design. Coverage of Mercedes-Benz Fashion Week Miami Swim 2008 on ULTRA HD airs every Monday in August at 8pm. ULTRA HD fashion beauty style |
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