What do designer fashion, supermodels and fall in New York have in common with the 2008 C-Class? As the fashion industry comes together at the tents at Bryant Park to view and celebrate the newest trends for spring 2008, Mercedes-Benz is launching its own new supermodel, the all new 2008 C-Class Sedan. Currently available at all authorized Mercedes-Benz dealerships nationwide, the new C-Class with its striking exterior styling could just as well be sharing the limelight and photographer's flashes directly on the runway of Mercedes-Benz Fashion Week  

  Infused with style, the 2008 C-Class is designed to appeal to our "fashionable" buyers and as the gateway to Mercedes-Benz it will attract the largest percentage of new owners to our brand.  The sculpted front wedge shape of the new C-Class is the face of this beautifully-sculpted new model.  

  At its core, the C-Class offers an outstanding driving experience.   The new C-Class outperforms the competition by delivering quality, styling and comfort with the highest levels of driving dynamics.  The new C will feature more standard equipment than ever before in the C-Class line, including entertainment and technology features unmatched in its segment.

  Our new supermodel will come in two versions: The new C Sport Sedan which emphasizes styling and driving enjoyment through its performance features and the C Luxury Sedan which offers traditional luxury-oriented features expected in a Mercedes-Benz. Both are powered by the latest generation Mercedes-Benz 4 valve V-6 engine and backed by the responsiveness of the only 7 speed automatic transmission in the segment. The new C-Class is a car for the true driving enthusiast.

 

Inspired by kings. Slightly decadent. Delightfully versatile. Presenting the Chambord Spring 2008 Collection for Mercedes-Benz Fashion Week. You’ll thank your lucky shoes/bag/lingerie that it’s not just for royalty.

Chambord Designer Cocktails
Chambord & Champagne
¼ oz. Chambord
Champagne
Pour Chambord into bottom of flute
and top with champagne
French Martini
1½ oz. vodka
½ oz. Chambord
½ oz. pineapple juice
Shake ingredients with ice
and strain into a martini glass.
www.chambordonline.com
Please enjoy Chambord responsibly. Chambord Black Raspberry Liqueur, 16.5%-23% alc. Brown-Forman Beverages, Louisville, KY ©2007

DHL. Always in Fashion.
In case you haven’t heard, yellow and red are the hottest colors of the season! When it comes to Mercedes-Benz Fashion Week, no one does customer service like DHL. Like making sure designers’ collections easily clear customs. Or providing extra shipping support for suppliers. Or even offering more pickups so stylists can get what they need to the big shows.
At DHL, we believe that this is the perfect venue for showcasing our capabilities. We understand deadlines and getting it to market on time. So whether your needs are overnight, ground or international, we’ve got it covered. Let us show you how we’re integrated into the fabric of the fashion and retail industry. And this season, we have a unique and stylish partnership with Zac Posen. Come by our "PICKUP SPOT" in the lobby and see our chic way to deliver support to the teaching community. DHL. Proud to be the Official Express Delivery and Logistics Provider.

www.yourdhl.com/fashion

Empire State Building: Mercedes-Benz Fashion Week kicked-off with an illuminating display as IMG Fashion Senior Vice President, Fern Mallis along with Supermodels Alek Wek & Sasha Pivovarova , designer Tracy Reese and Drew Slaven, General Manager, Marketing Services, of title sponsor Mercedes-Benz USA all gathered at the Empire State Building to light one of the most iconic landmarks in NYC in honor of the Mercedes-Benz Fashion Week. On the night of September 4th in honor of the Spring/Summer 2008 Collections, the skies of New York City glowed orange, purple and red, celebrating the start of another great season in fashion.

From your closet to the red carpet!
Designers, celebrities, the famous and the fashionable all wear them with anything and everything! With their butter-soft comfort and sleek style, Havaianas rubber flip flops are an easy choice from the city to the country, from poolside to clubs. Designed and made in Brazil, they are available in a rainbow of colors and beautiful prints. With their great price and selection, you can fill your closet to match any mood or event. Rumor has it that a closely guarded, top-secret rubber recipe makes Havaianas more comfortable than any other flip flop in the world!
With our newly opened Soho corporate office and showroom, Havaianas is pleased to be an official sponsor of Mercedes-Benz Fashion Week in New York. Please visit our booth for the chance to win fun and fashionable gifts and prizes!

www.havaianasus.com
www.feetwantout.com

Judith Ripka is proud to return to Bryant Park as the Official Jewelry Designer of Mercedes-Benz Fashion Week for the 7th consecutive season.

Ripka’s dynamic presence will shine as she debuts images from her new advertising campaign, launched this past spring in Vogue, Town & Country, Departures, Architectural Digest, and The New York Times. This bold campaign highlights luxury and is as captivating as her distinctive fine jewelry.

Her brand-new 18k Couture collection, combining blue jeans to black tie and Hollywood glamour, maintains classic style with a modern twist. Ripka’s bold-colored gemstones and her signature 18k matte gold craft a provocative collection. "When a woman wears my jewelry, I want her to feel as if she is wrapped in one of life’s greatest luxuries," says Ripka, Founder, The Judith Ripka Companies, Inc.

Located in key markets, Ripka’s 13 stores reflect her passion for design. "It’s important that my stores feel as comfortable as they are luxurious," says Judith. "What I value most about my business are relationships with my clients - the store’s environment is a way of pampering them." Experience the luxury at the Judith Ripka boutique under the fashion tents at Bryant Park.

www.judithripka.com

Now in our eighth year of operation, Lotus is honored and excited to be a part of the Mercedes-Benz Fashion Week family. This season, as we have in the past, Lotus will bring our standard of quality and service to our bar at the Tents. Each season, our bar presents a different theme or texture from our location in the Meatpacking District, and this year our inspiration comes from the 30-foot limestone wall that anchors our dance floor and dining room. We are proud not only to host the guests of the shows at Bryant Park, but also look forward to entertaining several up-and-coming designers and their friends at Lotus as they celebrate their Spring 2008 collections.

www.lotusnewyork.com

Inspiring the Process of Design

As a leader in technologies transforming fashion, the LYCRA® brand is proud to be a fourth-time sponsor of Mercedes-Benz Fashion Week.

Since the LYCRA® fiber entered the fashion scene, it has inspired designers to imagine beyond convention. For the Spring 2008 shows, the LYCRA® brand will showcase the creative experience from conception to finished garment. Zac Posen’s denim, suiting and evening gown collections, incorporating the LYCRA® fiber, will be highlighted in the LYCRA® Lounge. "LYCRA® fabrics allow me freedom to create garments as technologically advanced as they are modern," says Posen.

Also featured will be new technologies from the LYCRA® brand, including the patent-pending FREEF!T™ LYCRA® fabric for shirting that is breathable, shape-retaining, and offers just the right amount of give, and Xtra Life LYCRA® brand for sweaters, helping to maintain shape and keeping sweaters looking new longer. INVISTA will also present XFIT LYCRA,® premium denim technology with custom-like fit. Exclusive garments by designers Derek Lam, Josh Goot, Rag & Bone, and Sari Gueron will also be on display, bringing these recent innovations to life.

"We are excited to be a sponsor of Mercedes- Benz Fashion Week again. Our LYCRA® Lounge showcases the fusion of fashion and function by supporting key designers," says Linda Kearns, INVISTA Apparel’s Communications Director. "Our Lounge is designed around the LYCRA® wave logo, underscoring fluidity and creativity with a combination of textures, colors and shapes."

Come by and see new fiber and fabric innovations, or log on to www.lycra.com.

LYCRA® is a registered trademark of INVISTA.

M·A·C, the quintessential makeup artistry brand, from products and projects to the industry Pros they employ, represents all that is innovative, creative and professional in the world of makeup. With products that fuse art, fashion and cuttingedge technology, pushing the boundaries of the effects that makeup can achieve, M·A·C continues to set and inspire new standards for the cosmetics industry.

Product innovation and professional heritage establish M·A·C as peerless in the fashion world. Working with designers and the world’s leading makeup artists, M·A·C creates the trends that others follow, testing their latest products and colours backstage.

No other makeup brand can match M·A·C’s support and contribution to the global fashion industry, as the official sponsor of Athens, New York, London, Shanghai, South Africa and Sydney Fashion Weeks with a diverse Pro team of makeup artists from over 20 countries working backstage in over 25 cities, from Antwerp to Vancouver. Last season alone, the brand supported over 150 shows in New York, London, Milan and Paris.

www.maccosmetics.com

MetLife Snoopy in Fashion

MetLife and Snoopy will hit the runway in a group designer fashion show on September 7th. Many of fashion’s top designers will take inspiration from their favorite Peanuts character to create a couture runway outfit. Following the MetLife Snoopy in Fashion show, fans will be able to bid on runway creations in an eBay auction.

"MetLife and Peanuts have a unique history. For more than 20 years, Snoopy has been an instantly recognizable ambassador for the MetLife brand," said Beth Hirschhorn, senior vice president, MetLife. "As we proudly step onto the catwalk with couture for charity, we are delighted to partner with Dress for Success - and women everywhere - to help secure their future."

Supporting women is not new to MetLife. More than half of MetLife’s policyholders are women. Individuals, especially women, are shouldering greater financial responsibilities. MetLife is partnering with them to help create their own personal safety nets. At the MetLife booth, attendees will enjoy refreshments while watching replays of the MetLife Snoopy in Fashion show, view designs from the show up close, purchase limitededition silk scarves - profits benefiting Dress for Success® - and, of course, leave with tips on how to best plan for the "ifs" in life.

www.metlife.com

GET THAT WORLDLY LOOK, ONE COUNTRY AT A TIME

The most international destinations of any U.S. airline. There’s something about traveling the globe that tends to rub off on people. And with over 280 destinations in 50 countries, we give you the world. Wear it well. For reservations and information, go to continental.com or call 1-800-523-FARE.
Includes service operated by ExpressJet Airlines, Inc. and Chautauqua Airlines, Inc., both d/b/a Continental Express.
Proud to sponsor Mercedes-Benz Fashion Week.

www.continental.com

Moët & Chandon, the most loved champagne since 1743, presents a celebration of elegance and fabulous fashion in the lavish Moët & Chandon VIP Lounge at Bryant Park. As the eternal symbol of pleasure, splendour and spectacular fête, Moët & Chandon is again delighted to be the Official Champagne of Mercedes-Benz Fashion Week 2007.

Moët & Chandon has seized upon traditional notions of opulence and embellished the extravagant flair of its 18th century origins to brilliant extremes. The Moët & Chandon VIP Lounge is a luxurious and chic salon, where the interiors shimmer with golden hues, precious materials, gilded fabrics and the spectacular Moët & Chandon Gold Chandelier.

In the true spirit of the festive season, crystallized magnums of Moët & Chandon White Star will be served, designers will be celebrated in fabulous and unexpected moments, and opulence will reign once again.

www.moet.com

When it comes to high fashion, NESPRESSO is all about good taste. The worldwide pioneer and market leader in premium-portioned coffee, NESPRESSO makes its Fashion Week debut during the Mercedes-Benz 2008 Spring Collection.

NESPRESSO is driven by an unquenchable thirst for quality, innovation and perfection in its quest to deliver the ultimate coffee experience. Featuring a line of 12 Grand Cru coffees, each offers a unique flavor and aroma profile with a combination of sensory notes and highlights. NESPRESSO completes the picture with its sleek and sexy machines - the perfect accessory to any well-appointed home.

NESPRESSO is launching its latest fashion forward machines for the 2008 Spring Collection. The machines are available in four runwayinspired colors, including the Twilight Blue and Glam Red automatic models. Manual machines are available in Stardust Gold and Cyber Blue. Also new to the line is the Lattissima which, in addition to making the perfect espresso or Lungo, allows coffee aficionados to create cappuccino or latte coffees at the touch of a button. With its structured features and clean lines, the Lattissima displays a one-of-a-kind functionality, mirrored by a classic and modern design.

"From contemporary art museums to the catwalk, NESPRESSO consistently has its finger on the pulse of the hottest lifestyle trends to offer aficionados the widest range of coffee machines and accessories for their homes," said Olivier Quillet, International Marketing Director, Nestlé Nespresso.

Beyond the tents of Fashion Week, you can experience NESPRESSO at its U.S. flagship NESPRESSO Boutique Bar at 761 Madison Avenue. For a little pick-me-up right off the runways, visit the NESPRESSO booth in the Café during the Show.

www.nespresso.com

T, The New York Times Style Magazine Style to a T

It’s not your usual monthly magazine. Fifteen issues, each directed by acclaimed New York Times Style Editor Stefano Tonchi, and each an exquisite composition devoted to our readers’ perennial passions: fashion, design, living, travel, beauty and holiday. T, The New York Times Style Magazine covers the very best of these worlds and uncovers the stylish innovators behind them.

Experience the entire collection: T Women’s Fashion, T Men’s Fashion, T Travel, T Design, T Women’s Fashion & Beauty, T Design & Living, T Holiday.

The New York Times
Coming soon internationally and online:
- Inside the International Herald Tribune
- NYTimes.com/TMagazine

www.nytimes.com

DMB Associates is proud that its unique luxury retail, residential and lifestyle community, One Scottsdale, is the first real estate development property to sponsor Mercedes-Benz Fashion Week.

This season, One Scottsdale celebrates its dedication to integrating art and design by unveiling plans showcasing an innovative art installation commissioned for the community, awarded to Ball-Nogues Studio, the acclaimed Los Angeles-based design firm and winner of the prestigious Museum of Modern Art/P.S. 1 Young Architects Program.

Set to open in 2009, One Scottsdale will create special moments for art with its renewable art and cultural program. With unique, surprising designs, the program’s goal is to integrate renewable art in spaces throughout the community. One Scottsdale will also consider endowments for emerging artists who feature artistic expression in a spectrum of disciplines, including fashion, sculpture, painting and more.

Renewable art and cultural programming at One Scottsdale will support DMB’s mission to continue to build legacy communities that give back to residents and visitors alike. DMB is a diversified real estate investment and development firm with real estate holdings through affiliated companies, including current and planned resort/recreational and primary residential communities, signature commercial developments, country clubs, health clubs and spa properties.

www.onescottsdale.com

Always classic, always in style, always vibrant: Wines from Rioja.

Not only is Rioja the official wine of Mercedes- Benz Fashion Week, it’s the most fashionable wine you can enjoy in or out of the tents.

In the tents, you’ll see Rioja style on models, stylishly swathed in sexy sheaths of Rioja’s trademark vibrant red stripes. You’ll find Rioja taste at the Lotus Bar, where you can try a different Rioja wine each day. And, you’ll always find Vibrant Rioja at your favorite wine store.

Sommeliers commonly call Rioja the world’s best food wine. In Rioja, they call it the best wine for conversation and, in the fashion world, they simply call it Vibrant Rioja, the greatest wine region in Spain. Robust flavors, easy taste, classic structure and extraordinary balance all merge in Rioja. It’s what you’d expect from Mercedes-Benz Fashion Week’s favorite wine.
Visit www.VibrantRioja.com and add your name to the Rioja community. You’ll receive our Rioja wine and travel tips, the latest in wine recommendations and recipes to go with the world’s most fashionable wines.

A team of internationally acclaimed partners have united to bring you the W New York- Downtown Hotel & Residences, the first globally branded luxury hotel and residences project of its size and scale in downtown New York.

Located at 123 Washington Street, just one block from the site of the new Freedom Tower, the 58-story building will feature 217 guest rooms and 222 condominiums. The W Downtown will offer all of the W signature comforts, including its Living Room experience, Sweet Dreams Pillow Menu and the Whatever/Whenever® 24-hour concierge service. Residents will enjoy the ultimate urban lifestyle - spectacular views of the city, state-of-the-art appliances and all the services and amenities available to hotel guests, in addition to exclusive access to a residenceonly lounge area, rooftop terrace with cabanas and private spa treatment rooms.

The Moinian Group, the nation’s top real estate developers, is the owner and developer of the W Downtown. Gwathmey Siegel Architects has designed the building, and award-winning interior design firm Graft will lend its signature, avant-garde features to all interior spaces. SHVO Marketing is handling exclusive marketing and sales for the property, and will open the W New York-Downtown Residences Welcome Center in October 2007.

www.shvo.com

Carmen Electra joins Full Frontal Fashion under the tents!

Full Frontal Fashion, the best-known fashion television show, returns to Bryant Park’s tents with host Carmen Electra’s insider coverage of Mercedes-Benz Fashion Week 2008. The well-known team of Judy Licht, Lloyd Boston, James Aguiar, Patrick McMullan and Suze Yalof Schwartz provides backstage access, insider commentary and celebrity interviews, while glamorous Carmen Electra reports from inside the tents. A must-see program for fashionistas, Full Frontal Fashion is produced in stunning hidefinition by ULTRA HD. Called "TV’s chicest channel" by Fashion Week Daily, ULTRA HD is devoted to the worlds of fashion, beauty and style and is one of the VOOM HD networks - 15 hi-definition channels covering lifestyle, art, travel, culture, movies, sports, news and more - available nationally on DISH satellites and Cablevision’s iO digital cable platform. ULTRA HD presents 24/7, commercial-free highfashion and lifestyle programming, in superb quality 1080i HD and 5.1 Dolby Digital Surround Sound, an unparalleled experience of the design world’s vivid textures and colors.

Coverage of Mercedes-Benz Fashion Week Spring 2008 will also air in standard definition on NYC TV.

ULTRA HD begins coverage on September 7th, at 8pm. NYC TV starts broadcasting on September 7th, at 9pm.

www.ultrahd.tv

IMPERIA, Russia's leading luxury vodka, is the exclusive vodka of Mercedes-Benz Fashion Week. Guests from the fashion world will enjoy complimentary IMPERIA cocktails including the IMPERIA VODKA MOJITO and IMPERIA VODKA ON THE ROCKS served daily at the Lotus Bar inside the Bryant Park Tents. IMPERIA's presence at Mercedes-Benz Fashion Week in New York speaks to the brand's longstanding commitment to the global fashion community.

Distilled and bottled in St. Petersburg, Imperia's premium caliber is founded in the perfect marriage of both Russia's fabled heritage and its 21st century dynamism. Imperia starts with the highest grade of winter wheat harvested from the Black Steppes of Russia, blended with soft glacial waters from Russia's frozen north, and then meticulously distilled eight times, four times above the industry average for luxury grade spirit. The liquid is filtered twice through charcoal and twice through charged quartz crystals from the Ural Mountains to produce a vodka of exceptional purity with a clean, velvety smooth taste. www.imperiavodka.com

PERONI
ITALY

peroniitaly.com